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Fab Flash: Heidi Montag to Launch Heidiwood

Wed, 02/13/2008 - 12:00pm by FabSugar
19,920 Views - 54 comments

As I told you back in November, Heidi Montag is going to Heidiwood. Although Lauren Conrad was always The Hills girl with fashion-designer aspirations, Heidi decided to bring her short stint at LA's Fashion Institute of Design & Merchandising to fruition.

She's collaborating with retail chain Anchor Blue on a line of junior apparel and accessories set to debut by April 15. Striped dresses, color-rich tanks, tees, black shorts, white-denim tops, bags, and jewelry are all in the works, priced from $10 to $60.

The partnership will continue for two more collections, and the Fall Heidiwood line is anticipated to involve sweaters and jackets in darker, autumnal colors. Heidi will also be featured in the Anchor Blue ad campaign beginning April 1. Joy. I wonder how it will compare with Lauren's collection?

Source

View Photos: Heidi Montag

54 Comments Add a Comment

  • dayzfan4life01's picture
    dayzfan4life01
    3

    I'd buy Heidi's collection before I'd touch anything from Lauren's. The Lauren Conrad Collection is boring and completely unimaginative with a ridiculous price point. At least Heidi's clothes come with a reasonable price tag!

    34 weeks 2 days ago Report Comment
  • princessbrooke07's picture
    princessbrooke07
    6

    I like Heidi Montag. She can be a little annoying sometimes but I would give her fashion line a try. I think she could do a great job.

    34 weeks 2 days ago Report Comment
  • syako's picture
    syako
    7

    You have to read fashionista's take on this. It's spot on and HILARIOUS!

    "No, we're mostly shaking our heads at the Blue Anchor people, who surely realize that the teen girls whose influence and money they covet don't want to be anything like Heidi, even if they do enjoy reading about her in US Weekly - that's like assuming the soccer girls want to dress like the cheerleaders just because they know all about their sex lives."

    Read it here - http://fashionista.com/2008/02/who_wants_to_dress_like_heidi.php

    Btw, is it anchor blue or blue anchor?

    34 weeks 2 days ago Report Comment
  • mletrav's picture
    mletrav
    8

    I think she's moved past breast and nose jobs, and added lip fillers to the list... Ught - oh! I do think it's smart, though, that she's making her clothes more affordable than Lauren's -considering the average age of a Hills fan, (I'm assuming it's on the young side.)

    34 weeks 2 days ago Report Comment
  • kitkatherine's picture
    kitkatherine
    9

    oh it's anchor blue, syako. here's their site : http://www.anchorblue.com/
    there was one in california at a mall we went to when i was on vacation.
    but they don't have them out east (where i am)

    this seems less ambitous and kind of pulling on her name to push things. nothing will be that cute, and cheaply made. at least lc's stuff looks like it's pretty decently made.
    it should be interesting.

    34 weeks 2 days ago Report Comment
  • Jaansitara's picture
    Jaansitara
    10

    Not too hyped about it....another fashionista wannabe her 60 secs have been over for a while!!

    34 weeks 2 days ago Report Comment
  • Jude C's picture
    Jude C
    12

    Whoopee. Yet another poor-quality, mall-trendy, cookie-cutter "fashion" line.

    34 weeks 2 days ago Report Comment
  • nyc-sugar's picture
    nyc-sugar
    14

    i think she is hideous. at any cost she wants to famouse with no talent. that its only acceptable for paris hilton and i dont even like her. obt that video she has shot by spencer is so corny lol

    34 weeks 2 days ago Report Comment
  • Bettyesque's picture
    Bettyesque
    15

    Everytime I see her she looks different, how many operation are we up too now? I cant stand this flake.

    34 weeks 2 days ago Report Comment
  • chellybean's picture
    chellybean
    17

    At least Lauren's clothing has some class, even if it is a lil boring.

    34 weeks 2 days ago Report Comment
  • karebear25's picture
    karebear25
    18

    Og gosh. Go back to... oh where did she come from? Colorado. Go, just go away.

    34 weeks 2 days ago Report Comment
  • xredDKNYframes's picture
    xredDKNYframes
    19

    Ha. I can't believe Heidi and Lauren are worthy of making clothes. The Lauren Conrad collection was dull and ugly. I'm sure this collection with do marketed for strippers.

    34 weeks 2 days ago Report Comment
  • bluesarahlou's picture
    bluesarahlou
    23

    Is she trying to be a model in this picture?

    And did I read correctly....white denim tops? :-&

    34 weeks 2 days ago Report Comment
  • ckeller825's picture
    ckeller825
    25

    I'm totally annoyed by Heidi Montag, and the fact her line is called Heidiwood (get out of here)...but seriously...nothing can be worse than LC's collection...which looks like Forever21 knock-offs.

    As annoying as Heidi is, I'm sure her line won't be THAT bad.

    34 weeks 2 days ago Report Comment
  • DreaAST's picture
    DreaAST
    26

    How annoying! This is rediculous. It seems like anyone who shows their face on tv for whatever reason can get a fashion line. Both of these girls, LC and Heidi need to go away!!!!

    34 weeks 2 days ago Report Comment
  • Lilavati's picture
    Lilavati
    29

    The comparaison to Lauren is stupid.

    Lauren makes elegant things, for serious, rich, working women, who know something about fashion. It is a bit boring, because working women can't take big fashion risks.

    "Striped dresses, color-rich tanks, tees, black shorts, white-denim tops, bags, and jewelry are all in the works, priced from $10 to $60." - that's totally casualwear, more aimed at teens or college students.

    What's there to compare?

    Anyway, I say yes to variety!

    34 weeks 2 days ago Report Comment
  • emalove's picture
    emalove
    30

    I am not a fan of this girl...but her collection can't be any worse than Lauren's!

    34 weeks 2 days ago Report Comment
  • sabrina27's picture
    sabrina27
    31

    this girl should not have a collection. Lauren conrad collection is classy and wearable but heidiwood is plain trashy. Anchor blue is like rave on the west coast so...

    34 weeks 2 days ago Report Comment
  • carlaanysia's picture
    carlaanysia
    33

    Yikes...Let's take our claws out of this girl for a moment...Has she done anything personally to any of us to deserve such comments? Granted, some of her actions were deemed "shady" but how much of it was editing and not reality? I am sure we have all had moments where we weren't the nicest of people and did or said shady things ourselves...And as always, there is two sides to every story...

    Now, onto the clothes..Let's give her credit for launching a line that is affordable. I am sure the quality will be like that of "Forever 21" and "H&M" which last a fews months. If you are looking for fun clothing without breaking the bank, then here is another option. No one is forcing you to buy it so if you don't like it, don't look at it...

    Phew...Okay, I am done standing on the soap box for now...

    34 weeks 1 day ago Report Comment
  • StilettoHeeled's picture
    StilettoHeeled
    34

    she needs to chill with the plastic surgery. she doesn't look like herself anymore and she's what, 22??!

    34 weeks 1 day ago Report Comment
  • GossipAngela's picture
    GossipAngela
    36

    Reasonable price but i just dont see why I would like this as opposing to GAP.
    As to the agreement concerning LC's line, I seriously hate LC's designs. Even Lisa Love criticized them (mind that she is the West Coast Senior Editor of Vogue as well as TeenVogue). I think people should moved on from so called reality TV. And msg to Heidi and Lauren: STOP DESIGNING S***, YOU ARE NOT MARC JACOBS

    34 weeks 1 day ago Report Comment
  • swwonder's picture
    swwonder
    37

    Although I'd buy neither of their clothes.
    I prefer Heidi's style over LC's. Lauren's style is contrived and boring.

    34 weeks 1 day ago Report Comment
  • sabrina27's picture
    sabrina27
    41

    Heidi dress very slutty imo, I seriously laugh at people who prefer her style to lauren/whitney.

    34 weeks 1 day ago Report Comment
  • La Belle 's picture
    La Belle
    46

    this is really sad. Heidi, seriously stop the plastic surgery or you will look like joan rivers before you are 35. And stop trying to sell middle america clothes that you prolly wouldnt wipe spencer's ass with

    30 weeks 2 days ago Report Comment