Oooo I need new bras and I was actually thinking of going to VS this weekend since I have $10 off coupons.

Nice DD!!!
It is SO hard finding a 32DD!

I just bought one today and it is very comfortable. The cups run a teeny bit small, but it fits me just as nicely as the Body By Victoria bras. It is so hard to find a good, supportive, comfy, and pretty 38D!!! Body by Victoria demi is my favorite but this BioFit is actually a very close 2nd!! Worth the money!

This is their stupidest marketing campaign yet. Bio fit?!! Bio tard ed

Of course it stops at DD. By the time I find a stupid bra, my breasts are going to past my knees. I'll be like the woman in Nutty Professor...

Ugh.

So, glad it comes in DD-I think I will go in just to be sure about the support and lift before I purchase. The price is cheap. I am usually at $ 50 for one bra unless I shop sales. I am very particular about bras and the fit.

Oh good! I hate finding pretty bras, and then realizing they're unnecessarily padded--I'm already a C cup, I don't want any more padding, thanks!

I was excited to see A cups, but then I looked — and they just add more padding for us! Sigh. All I want is an unpadded bra. Why so hard to find?

Interesting. I'm going to take a look. It looks like a seamless bra, which I like.

I'm a full C-cup, too. However, I do like some light padding (for, ahem, nipple coverage. I don't want people to know when I'm cold).

I'm glad they are modyfing the padding based on cup size! But I wonder if the D and DD also have that demi-like cut... if so, I won't get any, I need a full-coverage one!

Wait, so it increases and decreases based on cup size...? Does that mean, in the end, we all end up with the same-sized chest?!

OMG I'm so excitd for this bra... they are FINALLY selling a 32D bra - they're so hard to find. I hope it has some good nipple coverage, or else that will totally piss me off. Anyways... can't wait to try it out when I take a day off to shop... tomrorow. Yay!

I don't get it. So is my bra going to be sheer? Like GlowingMoon, I like some privacy as to how cold the room is... it somehow seems unprofessional.

I don't get the plan here - why not just sell a padded bra in all sizes and a not so padded bra in all the sizes?

I rely on the body and the sexy vs bras - I may be big but I still want the uplift, and sometimes the padding helps in structuring that!

Geeksugar, I totally thought the same thing.

Basically, they are adding or reducing padding based on our cup size so that we all end up with relatively the same size. And this size is supposed to be the ideal of beauty or something?

I don't know. And I think the ad is stupid - it's not going to feel like it was made for you just because it has less or more padding then their other bras do. Silly.

I've never had luck with their bras...

So.. I tried this bra on yesterday and I think it's probably the worst bra I've ever put on! It must be my body type but it cinched in all the wrong places and squished my breasts to almost nothing! The lady there "measured" me but I think it's bologne. I'm going to stick to my Very Sexy! (and NOT the low-cut, that one doesn't fit right, either!)

The idea behind biofit is not to make us all have the same size chest, but to meet individual needs. True, there are those among us who have A's and love our sleekness, and those of us who have DD's and can't wait to flaunt and plunge. But the majority of customers like the result. I like my new biofit pretty well, and I'm excited about it, because unlike most of Victoria's Secret bras (except perhaps the BBV lined demi), if you get in the right size, it WILL fit you perfectly, with no gaps, no hangover, no matter how you carry your tissue. From the first few days of the launch, I feel comfortable saying that the biofit is top quality construction, and meets the needs of 90% of women in the size range it comes in. It's the best VS bra I've seen come out in a year. I'm still hooked on my favorite, the Angels Air, but the biofit is in my top three of all time now.

Ladies, if you plan on trying it on, be flexible, and grab your normal size and one cup size up. Don't be afraid to try Lane Bryant for their fantastic cacique line if VS doesn't accommodate your size needs. And please, one more reminder: don't put it in your washing machine.

ok.maebe

This bra really is fabulous. Ok.maebe put it very well. The majority of american women want a bra that makes you look like a better you. This bra does that. It really takes into account what you already have and works with it. The ultimate result is a natural uplift... a great shape.. a seamless bra all around for all cup sizes. The wings on the back are great. You do not get any " back fat" as long as you are wearing the right size. Chances have it, if you are getting gapping, pulling, denting.. youre in the wrong size bra.... and there is nothing wrong with just finding a bra that fits and forgetting the size. A lot of women would rather blame the problem on the bra then on the fact that they are wearing the wrong size all together.
This bra really makes perfect sense. Why give each cup size the same level of padding when its not the padding that matters.... its the final outcome/look that you are going for. Honestly ladies, give a try. Be open minded... the associates at VS are there to help you. Let them fit you for a bra. They aren't there to pressure you into buying anything but to help you find your perfect bra!

Oh, Lord. I made the mistake of putting a VS bra in the washing machine once. *cringe*

I don't want any padding, but I do need something there to, ahem, keep the nipples in check, so I suppose a little bit of buffer between the boobage and the shirt is necessary

Victoria's Secret Bio-fit bra is the WORST bra I have ever worn. I was excited that they made it in large sizes (I'm a 38DD) and when I tried it on in the store, it seemed great. But the bra has a serious design flaw: the strap can only be adjusted about four inches instead of all the way up to the shoulder if necessary. As a result, if you wear this bra for more than a few hours, the underwire slips down 1/2 inch or more. It's REALLY uncomfortable -- I've NEVER had a bra fit so badly.

When I tried to take it back, the sales clerk refused to take it back because it had been worn, even though I explained that the design flaw didn't reveal itself until the bra had been worn.

Now I'm going to have to pay a seamstress to shorten the straps on this already expensive bra and hope that solves the problem.

I am going back to Lilyette -- I've NEVER had a problem with tyhem.

If your underwire is slipping down in the front, there's a possibility you're wearing your band too big. If lilyette works for you then go for it! Not every bra is right for every girl. But your straps should be giving you only minimal support. The real support comes from the band. Also, if you have a shorter torso, look for fully adjustable strap bras.

For everybody else, check your shoulders to see if you wear your straps too tight. If you've got a little indentation, chances are you're wearing them too tight. Time for a fitting! *grin*

I'm still loving my biofit, angels air push-up, and very sexy low-cut push-up bras!

Thanks, ok.maebe, for your response.

After 35 years of buying literally hundreds of underwire, D to DD bras of all different brands, I am extremely conscientious about fit; I've had to be since full-figured bras are usually more expensive! Accordingly, I tried several different sizes of the bio-fit bra before I chose the 38 DD because I know from experience that you can't just buy your "usual" size and assume that it will be right. Again, however, while some bras/brands give more (or different) support than others, I have NEVER had the problem of a bra fitting in the dressing room and for a few hours of wear and then sliding down the torso so that the breasts aren't supported.

I applaud VS for trying to offer the bio-fit in a wide range of sizes but I don't think they tested the fit of the larger end of the spectrum as extensively as they should have.