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On Our Radar: Avril Lavigne For Kohl's

Wed, 03/05/2008 - 2:00pm by FabSugar
3,348 Views - 36 comments

Is Avril Lavigne more like Heidi Montag than we knew?

Heidi is launching a juniors line with Anchor Blue in April, and now Avril is launching her own junior apparel line, Abbey Dawn, for Kohl's starting in July.

Lavigne's collection will feature new pieces every 60 days, with a blended aesthetic of rock 'n' roll with a feminine edge. Since the initial collection is created from the pop singer's own closet, expect lots of bold colors, iconic prints, tartan plaids, checks, and stripes in prices ranging from $24-$48.


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View Photos: avril lavigne
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36 Comments Add a Comment

  • bellaressa's picture
    bellaressa
    5

    She is beautiful, great picture. H is doing what, the money well is growing dry.

    22 weeks 1 day ago Report Comment
  • emalove's picture
    emalove
    7

    Yes, she's pretty, but she's so annoying. And her music is terrible. I'm really not a fan of her style either. All set with this one!

    22 weeks 1 day ago Report Comment
  • bluesarahlou's picture
    bluesarahlou
    15

    If her collection includes pairing evening gowns with Doc Martens..I'll pass.

    22 weeks 21 hours ago Report Comment
  • RoyalBlueMoss's picture
    RoyalBlueMoss
    16

    She looks gorgeous in that photo above. I'm interested to see the collection and maybe I'll like a few items. I've never shopped Kohl's before though.

    22 weeks 21 hours ago Report Comment
  • amers230's picture
    amers230
    17

    wow, avril's not exactly someone i'd like to dress like lol. i'll have to check it out though, i love kohl's!!! (well, most of kohl's haha. some of their stuff is cheap/tacky.)

    22 weeks 21 hours ago Report Comment
  • juliarose23's picture
    juliarose23
    18

    she looks really good here, but i am not sure that i would buy any clothes from her line....

    22 weeks 20 hours ago Report Comment
  • DreaAST's picture
    DreaAST
    19

    This doesn't even look like her. I didn't recognize her at all!

    22 weeks 20 hours ago Report Comment
  • nyc-sugar's picture
    nyc-sugar
    22

    she change alot she is a poser rocker wannabe now. i use to like her before not any more but if the closeth are like that dress i would check out

    22 weeks 18 hours ago Report Comment
  • mirawilliams's picture
    mirawilliams
    23

    She's lost her target audience to Miley Cyrus and hasn't managed to grow her sound with the audience who have outgrown her. Therefore she needs some sort of money making venture.

    22 weeks 18 hours ago Report Comment
  • sabrina27's picture
    sabrina27
    24

    Her line actually looks decent unlike Heidi that looks cheap and slutty. Lets not compare this talented writer/singer to a famewh*re that is Heidi Montag.

    22 weeks 18 hours ago Report Comment
  • berrymix's picture
    berrymix
    25

    She looks good when she's not trying too hard to be a rocker.

    22 weeks 17 hours ago Report Comment
  • leeluvfashion's picture
    leeluvfashion
    26

    I loved her 1st & 2nd album however her last album was so preteen-ish and now she's designing juniors clothing? What ever happened to growing up and being more mature? I liked her better pre-2005. Now she is selling out. I mean it's a good offer and who would turn down the money however if you want to be taken seriously, well then it's a bad move. She does look gorgeous in the photo.

    22 weeks 17 hours ago Report Comment
  • GlowingMoon's picture
    GlowingMoon
    28

    Very elegant. I always thought Avril was beautiful. Her face has such gorgeous bone structure.

    22 weeks 17 hours ago Report Comment
  • XpsX's picture
    XpsX
    30

    she's annoying.just a former fake rocker and wannabe

    22 weeks 11 hours ago Report Comment
  • cruigao's picture
    cruigao
    31

    She has amazing bone structure. I wish she would wear a little less makeup usually to show that off.

    22 weeks 8 hours ago Report Comment
  • Zari's picture
    Zari
    32

    the pic is totally the opposite of what she does on screen..she looks classy in here huh

    22 weeks 6 hours ago Report Comment
  • herp_mommy's picture
    herp_mommy
    34

    Avril needs to know she looks FAR BETTER when she goes "pretty", she needs to stick with this look instead of switching between this and the skater girl. (ugh)

    21 weeks 6 days ago Report Comment
  • CRob's picture
    CRob
    36

    Kohls needs to fire their marketing team... Avril is NOT someone you want representing a wholesome, Midwestern, middle-class department store. Alpo could consider her for their spokesmodel. Kohls, try again.

    21 weeks 4 days ago Report Comment

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