these are all pretty cute, but some of the ones in my local store are pretty tasteless

ek! I am going to go swimsuit shopping soon!

Oh good, I don't like to order their swim suits online becasue it is such a hassel to return to them. I am going to totally check them out.

This could be bad...

Finally!!!

yeah... the ones in the stores aren't the ones that i was looking to try on. they weren't very cute at all.

I have always wondered why do they not offer their whole catalog in the store...

powerd2004, I heard that they don't offer everything from the catalog in the stores b/c of licensing issues... maybe someone here who's a fashion insider could explain in greater detail exactly what that means.

I love that retro one piece but I tried to order a month ago and it was backordered until mid-May.

sweeeeet!! I was just about to order them online! this is great.

yay the brazilian bomshells and I'm ready to look sexy

I'll check them out, but I've been obsessed with J.Crew bikinis since high school. I always get my new ones there.

omg I'm sooo glad they are selling swimsuits in stores I hated having to order them even though I always would.

Ooooh!! I hope they have ACTUAL boyshorts in the stores! Not these "boyshorts" where half your butt hangs out if you've got one type that are so bloody prevalent.

GAH like a month ago i bought 2 swim suits from VS offline... one didnt work out and I had to pay S&H to deliever and return!!! and they tax like crazy on that f-ing site

Sometimes VS bugs me not only because of the expensive shipping costs, but also because they send a million catalogs! What a waste of paper! But I admit the swimsuits this year are super cute, especially that purple one featured above, and there's also a cute bikini with sailboats on it I saw that's not pictured here.

Hey guys!

Ok, so here's the skinny on swim in stores. Only about 10% of catalog swimsuit offerings will be available in stores. We've been getting in new ones in bunches, so don't be afraid to check back.

Only about 300 VS Stores are carrying swim this year. It's a test to see if it does well. So far, meh. People are trying on and buying in the catalog anyway. If it does well enough, all stores will carry it next year. While you're there to try on suits, take the new biofit in your dressing room too! (because it's awesome!)

Also, califlygirl, the new PINK organic stuff is right up your alley! Organic totes for taking to the grocery store or anywhere else. And VS is trying to be more earth-friendly. Virgin forests are not cut for paper, and more and more post-consumer recycles paper is making its way into catalogs and packaging. GO VS!!!