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Fab Ad: McQ Alexander McQueen Spring 2008

Tue, 03/25/2008 - 4:00am by FabSugar
1,375 Views - 26 comments

We can always count on Alexander McQueen to do the unexpected. With his diffusion line McQ's Spring ad campaign, McQueen definitely threw me for a loop . . . so much that I had to share. Rather than depicting the clothes in his collection, the photos focus on a group of all-American cheerleaders, right down to the colors of their uniforms. Supposedly, the collection has sport-based silhouettes, hence the connection; are you buying it?

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26 Comments Add a Comment

  • GigglyGirl's picture
    GigglyGirl
    6

    Ok, dumb question: What does "strictly eye candy to me" mean? Is that a good thing or a bad thing?

    34 weeks 3 days ago Report Comment
  • julieulie's picture
    julieulie
    8

    I don't get it.
    I also find it ironic that the two minority ethnicities are on the outside corners of the bottom row. We have to have symmetry in ethnicity/hair color in our cheerleading pyramids now, too?

    34 weeks 3 days ago Report Comment
  • freegracefrom's picture
    freegracefrom
    11

    Ridiculous. I saw the ad and was like "Huh? Change the page." It's an ad.... how many people have enough time and enough of an attention span to do do even more research into something like this? (Present company (fabsugar) excluded, of course - it's your job!)

    34 weeks 3 days ago Report Comment
  • marimiau's picture
    marimiau
    12

    ohhh, I like it! It's totally different from ads with anorexic models making their best "I don't care" faces... It's festive, happy and transmit a good sensation! To be perfect, I think the girls should be wearing McQueen clothes... or, at least, the skull scarf!

    34 weeks 3 days ago Report Comment
  • allourregrets's picture
    allourregrets
    13

    I dont get it...it looks like her was having problems with his creativity flow, so he just grabbed some pictures out of his daughters yearbook....Im really not seeing the connection

    34 weeks 3 days ago Report Comment
  • JaimeLeah526's picture
    JaimeLeah526
    15

    Cheerleaders suck! How can you have an add for clothing that doesn't even have the clothes in it? This is just targeting the girls who were cheerleaders in school or the girls who were never "cool" enough to be cheerleaders. It's shameful.

    34 weeks 3 days ago Report Comment
  • laura220's picture
    laura220
    16

    They need to POINT THEIR FEET. Not just your toes.. Ugh. I'm a former dancer, and we were always taught to have pointed "feet".

    When you point your toes it still doesn't look like your foot is pointed...

    Anyway, I don't like the ad. It's blah. Oh, and just stupid.

    34 weeks 3 days ago Report Comment
  • rafaela losardo's picture
    rafaela losardo
    17

    it tried to be ironic and everything, but unless the cheerleaders are drinking vodka in their sports bra and using drugs...there's nothing ironic about it

    34 weeks 3 days ago Report Comment
  • linday_love's picture
    linday_love
    19

    this is dumb.I hated the cheerleaders at my school they were always so mean and can you say haters..not buying mcquenn,an advertisement says a lot to me

    34 weeks 3 days ago Report Comment
  • crystalvillage06's picture
    crystalvillage06
    20

    Not a fan of the ad. I would rather see his line in an ad. I think some people have bad sterotypes of cheerleaders though; not all cheerleaders are mean.

    34 weeks 3 days ago Report Comment
  • dancertay's picture
    dancertay
    21

    as a cheerleder, i don't like it, cuz these girls aren't cheerleaders! look at those unpointed feet and broken wrists! and terrible high v's!! cheerleading already gets a bad rep, ads should try to dispel stereotypes, not perpetrate them...to me, cheerleaders with no form continues that idea that cheerleaders are brainless ditzes when in fact, there is more to the sport than short skirts.

    34 weeks 3 days ago Report Comment
  • vanilla19's picture
    vanilla19
    22

    I don't get it...isn't he supposed to be advertising his clothing-I doubt he's selling cheerleeding uniforms.

    34 weeks 3 days ago Report Comment
  • CuTeeee's picture
    CuTeeee
    26

    i really dont follow.. i dont look at the ad and say "ohh this collection has sport-based silhouettes". Doesnt tell me much, but i dont hate it.

    34 weeks 1 hour ago Report Comment

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