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Fab Flash: British Fashion Council Takes Closer Look at Airbrushing

Wed, 04/02/2008 - 11:00am by FabSugar
1,027 Views - 41 comments

In the wake of the British Fashion Council's Model Health Inquiry, which resulted in models under 16 being banned from the London catwalks, the airbrushed pages of magazines are now coming into question.

The British Fashion Council (BFC) wrote to the UK's Periodical Publishers Association (PPA) in December to suggest "a voluntary code covering the use of digital manipulation [in photography]." A BFC spokeswoman said that rather than limiting magazine's use of airbrushing, they would like to see a warning that the image had been altered instead. The PPA yesterday agreed to discuss the matter with British magazine editors.

Do you think it would be productive to have a surgeon general-type warning on airbrushed images? I'd be interested to see what unairbrushed images actually look like. Would you?

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View Photos: Victoria Beckham
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41 Comments Add a Comment

  • Lovely_1's picture
    Lovely_1
    1

    GREAT IDEA!
    I like this!
    That way when a little 14 year old girl see's this gorgeous model on a cover she doens't feel so down because it will say the picture has been modified!

    39 weeks 5 days ago Report Comment
  • onion waffle's picture
    onion waffle
    2

    Hell yes! I agree with Lovely_1. This could really help reshape the next generation of girls' self esteem. I know a lot of girls from my generation are damaged by the media, though we are troopers!

    39 weeks 5 days ago Report Comment
  • bythesea's picture
    bythesea
    3

    I would LOVE to see the un-airbrushed images! I do think a certain amount of airbrushing is ok, such as removing a pimple or fixing the makeup, but when the person is completely unrecognizable (example: the recent Drew Barrymore Vogue cover) or when they take off 20 lbs, that is unacceptable, not to mention totally unnecessary!!!

    39 weeks 5 days ago Report Comment
  • bythesea's picture
    bythesea
    4

    forgot to add: anyone remember that Faith Hill airbrush "scandal" when the real photo was leaked (redbook mag, i think?) She looked beautiful in the original, and they completely changed everything, including reducing the size of her arm by about half the size.

    39 weeks 5 days ago Report Comment
  • ranksubjugation's picture
    ranksubjugation
    5

    I would love to see people switch over to unaltered photos... but since that would never happen this is a nice idea. "WARNING: the look depicted in this photo was executed on a closed course, altered by trained professionals, and should not be attempted at home."

    39 weeks 5 days ago Report Comment
  • mondaymoos's picture
    mondaymoos
    6

    I don't see the point... but I grew up knowing that the images were airbrushed. *shrug* I guess some people don't have that knowledge.

    39 weeks 5 days ago Report Comment
  • jasmint's picture
    jasmint
    8

    I'm not sure a warning would be too effective. I think at first it might be startling and/or amusing to see, but it would lose it's power as one would be on just about every page of a magazine. I would really love to see a code implemented regarding airbrushing -- like bythesea said, I do think it's fine to touch up makeup or get rid of a pimple, but when it comes to shaving off half of one's arm or waist, it's just unnecessary and unacceptable!

    39 weeks 5 days ago Report Comment
  • Jude C's picture
    Jude C
    9

    I think most of us already know that all the covers are PhotoShopped to death, but something like this might definitely help the younger girls who already have self-esteem problems to know that those images really, really aren't real, like Lovely said.

    39 weeks 5 days ago Report Comment
  • Sun_Sun's picture
    Sun_Sun
    10

    although we already "know" they're airbrushed, seeing is believing. i think everyone will feel so much better when we see a real woman Smiling

    39 weeks 5 days ago Report Comment
  • eshellmoyer's picture
    eshellmoyer
    13

    I grew up knowing almost every image in a magazine was retouched. It was even part of the curriculum in my Freshman health class in high school. I don't see why people can't just tell their daughters the images they see aren't reality.

    39 weeks 5 days ago Report Comment
  • BeamerCG's picture
    BeamerCG
    14

    I say just can air brushing all together. What's wrong with seeing these women as they are. While I know all these images have been air brushed, seeing "perfect" women all the time does get me down sometimes.

    39 weeks 5 days ago Report Comment
  • k_izzle's picture
    k_izzle
    15

    I can take or leave air brushing. But Victoria looks good on that cover!

    39 weeks 5 days ago Report Comment
  • Francoisehardly's picture
    Francoisehardly
    17

    I'd like less air brushing, but not for the typical reason someone might have. I hate when someone's picture is photoshopped so much that they barely look like themselves. I've seen before pictures of people that I think look better than the after. I don't like when people airbrush little things like a little redness in the cheek or photoshop someone's teeth when it doesn't need it. Some people actually like their little "imperfections" and I don't mind them at all, I think they make a person more interesting to look at and less boring and plastic.

    39 weeks 5 days ago Report Comment
  • gauzemodeofeve's picture
    gauzemodeofeve
    18

    I don't see how a warning would be very effective. I don't believe in the sleek, plastic retouching but rather the real retouching where you can still see the pores is good. I think it would be better for people to have less retouching in general.

    I'm a freelance retoucher and seeing what I've seen (Ie- famous models with cellulite that could eat my face or celebrities who look pretty darn average) I feel pretty good about myself. haha.

    39 weeks 5 days ago Report Comment
  • RoyalBlueMoss's picture
    RoyalBlueMoss
    19

    If they are going to airbrush... they should have to place a label on it. It would be nice to see it.

    39 weeks 5 days ago Report Comment
  • Jessiebanana's picture
    Jessiebanana
    21

    I think even if you do know teenagers have a gut reaction to these images and I think a reminder everytime they see one would be a helpful reality check.

    39 weeks 5 days ago Report Comment
  • wolfpackgal's picture
    wolfpackgal
    22

    i think this is a great idea! it reminds everyone reading these magazines that celebrities and models arent' perfect. people try dangerously hard to look like the girls on magazines. and yes.. i would like to see an untouched image. Smiling

    39 weeks 5 days ago Report Comment
  • idawson's picture
    idawson
    24

    cant do too much harm; minor airbrushing is no biggie - our HS pics were slightly airbrushed to remove discolorations/blemishes. but the death by photoshop is a little too much.

    39 weeks 5 days ago Report Comment
  • idawson's picture
    idawson
    25

    cant do too much harm; minor airbrushing is no biggie - our HS pics were slightly airbrushed to remove minor discolorations/blemishes. but the death by photoshop is a little too much.

    39 weeks 5 days ago Report Comment
  • plasticapple's picture
    plasticapple
    26

    I LOVE seeing celebs looking average! It helps me remember that they are regular people. It's easy to forget that sometimes.

    39 weeks 5 days ago Report Comment
  • Sophie827's picture
    Sophie827
    27

    I think it's a really good idea. Most people know most pictues have already been airbrushed but it's still depressing seeing those flawless photos and that little quick reminder it's not real would be helpful

    39 weeks 5 days ago Report Comment
  • kiwitwist's picture
    kiwitwist
    28

    I think this is great though I would prefer for it to not be done period. Fine if they need to fix up something that looks odd, but don't change the way the person looks completely, goodness!

    39 weeks 4 days ago Report Comment
  • j2e1n9's picture
    j2e1n9
    29

    Wow! That would be awesome! The whole banning too thin models and air brushing it such a good step towards combating all of these unrealistic aesthetic expectations. If someone doesnt start it, then it could just get worse.

    39 weeks 4 days ago Report Comment
  • redhed1156's picture
    redhed1156
    30

    They just shouldn't airbrush images at all. Even if you know they are airbrushed it still alters your perception of how you feel you should look.

    39 weeks 4 days ago Report Comment
  • Martini Rossi's picture
    Martini Rossi
    31

    Great fricken Idea, every magazine should do this. I would love to see how models and celebs really look! This is great.

    39 weeks 4 days ago Report Comment
  • Rouge14's picture
    Rouge14
    33

    Studying Graphic Design, I got to learn a lot about photoshop and retouching photographs, and I must say, since I realised how much everything is retouched in magazines, I can actually spot what details have been retouched or not when I'm reading one now, and it really has changed the way I think about the pictures we see in them.
    I can totally understand where they're going with this idea and I think it would be a great step forward to get girls to have a more realistic vision of beauty. Maybe they'll think twice before thinking I want surgery on my nose, I want to change this and that, when they'll actually see on the page that it's been retouched, now they might think "oh in the end I look alright".

    39 weeks 4 days ago Report Comment
  • ranksubjugation's picture
    ranksubjugation
    34

    Yeah, little girls should all learn to use a little photoshop, too, so they know HOW MUCH it actually changes the look of a model. Also, like another commenter said, girls might decide against plastic surgery and lipo if they realize that they can get similar results with the computer.

    39 weeks 4 days ago Report Comment
  • sophiebella's picture
    sophiebella
    35

    A CAPTION WOULD BE GOOD FOR TEENS AND ADULTS WHO FEEL DOWN ABOUT THESE PERFECT PEOPLE IMAGES, BUT DON'T CUT OUT THE AIRBRUSHING! THAT'S WHAT BEAUTY AND FASHION ARE ALL ABOUT, PERFECT BEAUTY, AND IT GIVES YOU MOTIVATION TO ALSO LOOK YOUR BEST.

    39 weeks 4 days ago Report Comment
  • Talldiva45's picture
    Talldiva45
    36

    I have an even better answer - Instead of adding a warning how about not airbrushing pictures at all!!! I mean let's face it we are all human with imperfections - we should embrace them!

    39 weeks 4 days ago Report Comment
  • maple's picture
    maple
    39

    while i think this has good intentions, it's ultimately just not practical. i've done work as a professional image editor for years, and i can tell you that EVERY PHOTOGRAPH that you see in any professional magazine, brochure, catalog, etc etc, is edited in some way or another. this means photos of landscapes, cars, beer bottles, nail polish, interior design shots, hamburgers... all of it. in most cases, the images are merely edited to make them look more true-to-life, or to present them as beautiful images, and i truly believe there is little wrong with that.
    HOWEVER, there are absolutely certain parameters that could be set up which would make necessary such a label if you alter CERTAIN THINGS in a photograph... such as the shape of a person's body. i think something along those lines would work and would be justified. i don't agree with much of what is done within this industry in regards to things dealing with how "beauty" is defined, but practicality is always an issue.

    39 weeks 4 days ago Report Comment
  • Kaciegrrl's picture
    Kaciegrrl
    40

    Here's my only beef with this just as a graphic designer & photographer. I spent a lot of time learning Photoshop and other design/image editing software in order to enhance pictures. It actually takes a fair amount of skill to retouch a photo and keep it from looking retouched. So it is frustrating to me in that respect; mastering those skills takes a lot of time and they do help produce beautiful ads and imagery.

    On the other side, I don't have an issue with it because I do think it would help people to see a disclaimer about retouched photos. Impressionable young girls need to be made aware that what they are seeing in a magazine is in fact not reality, but the result of having a skilled photo editor. This might help them from trying to attain impossible ideals regarding weight and beauty. But if it's voluntary, I doubt you will see much compliance - what magazine is going to piss off a celeb by saying they had to be digitally enhanced?

    39 weeks 3 days ago Report Comment
  • gaelgirl's picture
    gaelgirl
    41

    i'd really like it if they just stopped "improving" people. airbrushing out nipples & acne is fine, but i think they should stop removing normal stomachs, making boobs insane, making legs and necks longer, & anything else that makes even the model not pretty enough.

    -ps coming from the keyboard of someone who has modeled. it's not fun hearing you aren't something enough to be pretty.

    37 weeks 5 days ago Report Comment

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