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Fab Ad: Chloe Sevigny for Uniqlo

Fri, 04/11/2008 - 8:00am by FabSugar
6,508 Views - 23 comments

For their limited edition collection of tee shirts designed by artists and photographers like Keith Harring and Basquiat, Japanese chain Uniqlo recruited Chloe Sevigny and Japanese actor Tadanobu Asano to front the campaign. The UT Project is all "about self-expression," so the two actors were asked to bring the designs to life by portraying characters and emotions they found within the t-shirts. Do you think they were successful?


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View Photos: Chloe Sevigny
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23 Comments Add a Comment

  • syako's picture
    syako
    3

    There's something about Chloe that is so alluring to me. I love the fact that she's not your typical beauty (i.e. jessica alba) but she's got this personality and style that is so unique that you're just attracted to her, ya know?

    and I love the ads. The ones with her and Tadanobu are totally endearing.

    16 weeks 6 days ago Report Comment
  • Honeylicious's picture
    Honeylicious
    4

    cool concept...chloe is definitely an original artista but i see the same dull expression on her face in most of these ads!! no likey

    16 weeks 6 days ago Report Comment
  • lizzylu49's picture
    lizzylu49
    5

    I don't wear a lot of tees (unless I'm at the gym) but if I did, it would definitely not be these.

    I've never really liked Chloe, but I do appreciate that she takes fashion risks.

    16 weeks 6 days ago Report Comment
  • DCStar's picture
    DCStar
    6

    I voted "these are pretty hideous." I'm normally a big Chloe fan, she's very pretty and talented, but yeah...I think hideous describes these pics!

    16 weeks 6 days ago Report Comment
  • DCStar's picture
    DCStar
    7

    My bad, I realize you want to know about the t-shirts, which I actually think are cool for t-shirts. I was focusing on Chloe's weird expressions.

    16 weeks 6 days ago Report Comment
  • Rnicolew's picture
    Rnicolew
    8

    Loves it!! I like Chloe she takes risks and is well dressed in most cases....work!

    16 weeks 6 days ago Report Comment
  • RoyalBlueMoss's picture
    RoyalBlueMoss
    10

    These ads bore me HORRIBLY and I find Chloe to be a physically unattractive person.

    16 weeks 6 days ago Report Comment
  • little_mary's picture
    little_mary
    13

    i don't like the shirts... but I love the photos... I love her faces and and the raw exposures of the photographs.

    16 weeks 6 days ago Report Comment
  • Kirei's picture
    Kirei
    15

    Sugoi! I think the designs are great! Especially with Tadanobu Asano taking part in the Uniqlo campaign Smiling

    I agree, caernavan! I love Tadanobu Asano! I can't wait to see him in Mongol in theaters soon.

    16 weeks 6 days ago Report Comment
  • Jude C's picture
    Jude C
    16

    I think they work for what they are, but I'd rather not look at Chloe's mug in anything. That's just me, though.

    16 weeks 6 days ago Report Comment
  • lilyj's picture
    lilyj
    18

    She looks like she had fun. She's not a model. She's not "selling you the t-shirt with her eyes". I prefer campaigns like this, but I may be different. Smiling

    16 weeks 5 days ago Report Comment
  • JaimeLeah526's picture
    JaimeLeah526
    20

    These are very Chloe and it's the best I've seen her look, though that isn't saying much.

    16 weeks 5 days ago Report Comment
  • marie-lee's picture
    marie-lee
    21

    Good clothes for Chloe. She does her own thing fashion wise and the clothes look great on her. Look great on her but that doesn't mean i am going to try them.

    16 weeks 4 days ago Report Comment
  • doogirl's picture
    doogirl
    22

    I love the t-shirts and I like Chloe in the pictures, but she is doing something funny with her eyes in all the pictures. The guy looks very comfortable in front of the camera, but she looks a little wooden. Oh well. The pictures do make me want to buy the shirts though, so the campaign works!

    16 weeks 4 days ago Report Comment

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