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Sneak Peek! H&M Summer '08 Swim Collection

Wed, 04/23/2008 - 1:00pm by FabSugar
3,904 Views - 5 comments

H&M's swim collection has been released, which means we can now look forward to super sunny days!

The new head of design Ann-Sofie Johansson made sure to incorporate colors and the ethnic trend. “We wanted to create something very colorful and light, with stand-out print. We were inspired by hot holidays in Africa, India, Hawaii and South America; hence ethnic-style prints such as tropical flowers and leaves, ikat designs, dip-dyes and ombre effects.”

H&M fans can expect bohemian maxi dresses, kimono-sleeved beach cover ups, and lots of earthy bikinis. Accessories include fringed scarves, African-inspired bold jewelery, and raffia-soled flip-flops and peep-toe espadrille wedges.

To see more from H&M's swim collection, read more


Photos courtesy of H&M

on Yahoo!

5 Comments Add a Comment

  • jessicahaleigh's picture
    jessicahaleigh
    1

    the dresses are pretty, but the bathing suits aren't anything special.
    daria looks fabulous and beautiful, as per usual.

    x.
    jessica

    24 weeks 2 days ago Report Comment
  • littlemissme's picture
    littlemissme
    2

    I think their bathing suits look the same every year. I always have high hopes for 'em to change every season but they never do

    OMG I can't believe I just bad mouthed H&M!

    24 weeks 2 days ago Report Comment

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