We're not the only ones obsessed with Gwyneth as of late. Remember I clued you in to her mini Tod's film that was filmed in the south of France? That was only the beginning of a fine friendship, as the house of Tod's has decided they want a new blonde star in their Fall print campaign. Sorry, Sienna Miller! According to Diego Della Valle, president of the Tod's Group, "It had to be Gwyneth Paltrow. She's the perfect ambassador for the brand ± modern, charming, with a strong sense of family. To me, she's the contemporary embodiment of Audrey Hepburn." Congrats Gwyneth!

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