Ever since they decided to ban plastic shopping bags here in San Francisco a few months ago, fashionable alternatives have really been on my mind. We've talked about the Anya Hindmarch "I'm Not a Plastic Bag" Tote, and the Marc by Marc canvas tote (got it!), but this new option may be my favorite yet.
The Baggu ("bag" in Japanese), $8, is made out of super strong ripstop material - it holds 25 lbs of groceries, which is equal to the amount 2 to 3 plastic grocery bags can carry! It's machine washable, ethically made in China, and can be folded into a really small pocket-sized pouch when it's not being used. Best of all, it's cute enough that you won't just want to take it to the grocery store - it'll end up going with you (and me) to the beach, the gym, on the airplane - everywhere!
Fab I love how you and the fashion world are supporting this grocery bag movement. I just wish I had got my "I'm Not A Plastic Bag" bag before they sold out.