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Fab Flash: Jaime Pressly Rolls Out J'aime Collection

Tue, 10/02/2007 - 10:30am by FabSugar
9,685 Views - 10 comments

Another day, another celebrity line: this Spring, Jaime Pressly is expanding her two-year-old knitwear line, J'aime by Jaime Pressly, to be a full-on contemporary wear collection.

Renamed J'aime Collection, her wares will now include casual, career, and party styles. The main palette includes navy, chocolate, rust, paisley, Indian ethnic, and white in fabrics like voile, linen, silk, chiffon, and eyelet. At least 35 to 40 styles are in the works, with a range of silhouettes in mind, from baby doll dresses and sundresses to wide and slim pants. But the main goal? "To fit and flatter the body of every woman," Jaime told WWD. Let's hope it does!


10 Comments Add a Comment

  • iMpErFeCtIoNs's picture
    iMpErFeCtIoNs
    7

    Creative name but seriously who are we kidding? We don't need another celebrity-endorsed line.

    1 year 7 weeks ago Report Comment
  • lolabella's picture
    lolabella
    8

    i adore jaime pressly, but my GOD her clothing line is so trailer-trash! there are 2 dresses that are passable for me, but the rest of it looks like it belongs with a bunch of rhinestone jewelry. fug!

    1 year 7 weeks ago Report Comment
  • geohiker's picture
    geohiker
    9

    There must be a lot of money in putting your name on clothes...

    1 year 7 weeks ago Report Comment

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