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Fab Ad: Dom Perignon Oenotheque

Thu, 11/15/2007 - 1:00pm by FabSugar
12,696 Views - 14 comments

When Karl Lagerfeld photographed the ad campaign for the champagne Dom Perignon Oenotheque, he was thinking of a young, handsome old-moneyed couple, for whom everything is perfect. They're just a little bored, and the husband looks at his wife and gets the idea that she could be all women in one. The champagne helps him imagine these fantasies, which are played out through the all the pictures: Claudia Schiffer as French maid, Claudia Schiffer as Marie Antoinette, Claudia Schiffer as blushing bride...

The pictures are all black and white, as Karl prefers with his photography...and his every day dress, for that matter. Do you find the final product fantasy-inducing?

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14 Comments Add a Comment

  • Esix's picture
    Esix
    3

    Seen it a bazillion times to the point it starts to get tacky

    1 year 7 weeks ago Report Comment
  • bellaraquela's picture
    bellaraquela
    8

    I love it, but I think something needs to happen to the bottle to make it pop more/maybe putting it in color it gets lost in a lot of the ads!

    1 year 7 weeks ago Report Comment
  • kia's picture
    kia
    9

    I love the woman dancing on the piano. The lighting source from the floor is a fun little touch that adds to this image. The product placement with the faint glow around it is pretty smart.

    1 year 7 weeks ago Report Comment
  • GibsonGIrl's picture
    GibsonGIrl
    10

    I really love this series of photographs. It's very detailed and thoughtful, not to mention gorgeous.

    1 year 7 weeks ago Report Comment
  • Sabeline's picture
    Sabeline
    13

    I love it. Yes, it's been done before, but so has just about everything else...it's beautiful.

    1 year 7 weeks ago Report Comment
  • sylvette's picture
    sylvette
    14

    I love it...but it's vaguely weird. He doesn't change, she does. And then performs for him. Yup. Beautiful but problematic.

    1 year 7 weeks ago Report Comment

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