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On Our Radar: H&M Gets Groovy For Spring

Thu, 01/10/2008 - 3:00am by FabSugar
7,017 Views - 20 comments

Marimekko, a Finnish textile and clothing design company, is lending its signature vivid prints and colors to H&M's Spring '08 collection. Starting in April, the retailer's racks will be filled with popular patterns from the '50s through the '70s. Of the 50-something-piece collection, you can anticipate '70s dresses, tunics, skirts, and shorts. We have a fun(ky) Spring ahead of us!

Photo courtesy of H&M

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20 Comments Add a Comment

  • Rabbit88's picture
    Rabbit88
    1

    i will be getting my hands on that black dress the second it comes out.

    30 weeks 9 hours ago Report Comment
  • emalove's picture
    emalove
    3

    I am not a fan of Marimekko at all...this is so not for me.

    30 weeks 8 hours ago Report Comment
  • gigill's picture
    gigill
    5

    It could be fun or really hideous. We shall see what they look like in the flesh...

    30 weeks 7 hours ago Report Comment
  • Carri's picture
    Carri
    6

    We'll see... It's either going to be really fun or really fug.

    30 weeks 7 hours ago Report Comment
  • christina b's picture
    christina b
    7

    hmm this seems like an old ad they dug out of their files from 1976
    ...and i wish i could pull off hats

    30 weeks 6 hours ago Report Comment
  • GibsonGIrl's picture
    GibsonGIrl
    8

    I do love vintage looking pieces. It will be interesting to see how this all looks in person.

    30 weeks 6 hours ago Report Comment
  • wren's picture
    wren
    11

    I'm not into wearing prints, so these are not for me. When I was little I had a Marimekko bedspread and wallpaper, though, and loved them.

    30 weeks 4 hours ago Report Comment
  • AMP's picture
    AMP
    12

    I was going to say the same thing... ewwwwwwwwwwwwwwwwwwwwwww

    30 weeks 3 hours ago Report Comment
  • katiejane24's picture
    katiejane24
    18

    How can you not love Marimekko? I'm ridiculously excited about this. I'm with you, Rabbit88, I want that black dress as sooon as possible.

    29 weeks 4 days ago Report Comment
  • retrodiva's picture
    retrodiva
    19

    I'm definitely going to have to see how these play out in person.

    28 weeks 3 days ago Report Comment
  • cim's picture
    cim
    20

    It's not the spring line (which you linked to) which features Marimekko prints. It's the forthcoming summer line, due in April, which will. Official Marimekko press release here.

    25 weeks 6 days ago Report Comment

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