Lame ad for lame clothing...

Nothing new, but I always like their ads. And I like a lot of the pieces in their fall collection too.

I like this ad concept a lot. I have always been a fan of GAP but in the past few years they have gotten BORING. It seems that w. Robinson they are heading in a positive direction. Quality, comfortable basics! Can never go wrong there.

I love them. I want the cardigan Liv is wearing in her ad and I was happy to see people like Clemence and even Camille Bidault Waddington. I don't know whether I'll find the Camille one in American magazines though, but I'd like that one too.

Scott looks fantastic!

I love that Gap is taking so many steps in the right direction over the last few years. They really started getting weird at the beginning of the new millenium, but I think they're right back to what they do best: modern classics!

Love it

I'll always love the Gap, and these pictures are stunning and classic, BUT they've done this campaign strategy before. Remember SJP's "How Would You Wear It" campaign? Same concept. Oh well.

Ive always like there ad's, but whats changed? are we really featuring them fab- really?...

I've already seen these in September-issue magazines and LOVED them. They made me want to go to Gap and buy - which is the entire point of ads, right?

Eye candy.

LOVE them, if it aint broke don't fix it. I think I just saw these in Vogue, by the way. Anything involved with Georgina Chapman I adore- she's amazing.

I love the Sartorialist! A stroke of brilliance in the casting. It all seems a little like Americanized Uniqlo now. Fine by me, I love Uniqlo.

So wonderful! My personal favorites are Scott, Ginnifer and Clemence.

They always have great Ad's . Even though I hardly buy anything from the GAP

i agree- they make me want to actually go to the gap and buy- and that is the point of a campaign- so i'll have to say job well done!

I really haven't liked the Gap in recent years, but the clothes in these ads are pretty nice, as in much more that I expected. I might actually go into a store and see for myself.

Go Clémence!

every time i go into the Gap there's NOTHING. It's barren.

/Swoons

The Sartorialist is just... wonderful.

kinda boring
i've liked their ads better in the past

I'm often disappointed by their selection, so if they're getting a style overhaul, then I'm game. I'm sick of these paper thin layering pieces being trotted out as clothes.

I would rather wear old gap then new gap.

I like the look, and I've been a huge Gap fan since the early nineties, but until the quality of Gap clothing improves, I refuse to buy anything that isn't on sale. My Gap jeans from 5 years ago still look new, while a 3 month old pair is already developing holes and the leg seams have ripped! Even the new Old Navy jeans seem to be better quality than Gap, which is just wrong!

Not a fan of Gap but Clementine and Liv are stunning! Love them!