http://fabsugar.com/ Have. Want. Need. en http://fabsugar.com/114620 <!-- no strip poll --><div id="epoll-view-114620"></div><script type="text/javascript">new Ajax.Request('/epoll/view/114620',{method:'get',onSuccess:function(transport){var epoll=$('epoll-view-114620');epoll.update(transport.responseText);}});</script><noscript><p><p>The Spring/Summer ad campaigns have arrived in the new issues of all our favorite fashion bibles and I wanna talk about them! I grew up drooling over fashion through memorable and provocative ads. Some fashion brands can be quickly identified by their famous ads, for example, Versace, Kenneth Cole, Gucci and Diesel. My 'Fab Ads' will serve as a round table to discuss the effectiveness, beauty and selling power of our favorite, and not so favorite, fashion advertisements.</p> <p>To kick this off, here is the Spring/Summer '07 campaign for Italian denim pioneer <a href="http://www.diesel.com/index2007.php?s=COLLECTION" rel="nofollow" target="_blank">Diesel</a>.</p> <p><span class="inline left"><img src="http://images.teamsugar.com/files/usr/0/3987/Picture%205_0.preview_0.png" alt="" title="" class="image outline preview" height="304" width="550"></span> </p> <p>While Diesel is known for showing their clothes through sexual messages, this season they decided to take the social commentary angle. Shot by Terry Richardson, the ads feature everyday scenes that have been drastically altered due to rising temperatures and seas. Global Warming is a hot topic right now and Diesel's aim was to take the serious issue and put it into the surreal world of premium denim. In this ad, parrots have replaced the pigeons of Venice's St. Mark's Square - signifying a world that's been turned upside down.</p> <p>What do you all think of Diesel's socially aware advertising approach?</p> </p><!-- no strip poll --><form action="/114620" method="post" id="epoll_view_voting"> <div><div class="poll"> <div class="vote-form"> <div class="choices"><div class="form-item"> <label>Fab Ad: Diesel Spring/Summer &#039;07</label> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="0" class="form-radio" /> Effective - makes me think.</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="1" class="form-radio" /> Not effective - makes me want to hurl.</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="2" class="form-radio" /> Simply eye candy for me!</label> </div> <div class="form-item"> <label class="option"><input type="radio" name="edit[choice]" value="3" class="form-radio" /> Undecided.</label> </div> </div> </div><input type="hidden" name="edit[nid]" id="edit-nid" value="114620" /> <input type="submit" name="op" value="Vote" class="form-submit" /> </div><input type="hidden" name="edit[form_id]" id="edit-form_id" value="epoll_view_voting" /> </div> </div></form> <!-- no strip poll --></noscript><!-- no strip poll --> http://fabsugar.com/114620#comment Diesel advertising Fab Ad Mon, 22 Jan 2007 13:43:23 -0800 FabSugar http://fabsugar.com/114620