As
the Fall season rolls around, celebrity designers (coined by
WWD as delebrities), will be judged. With stores constantly on the hunt for the hottest commodity, it comes as no surprise that Hollywood entertainers like LL Cool J, Avril Lavigne, and Rachel Bilson are eager to get a cut of the action.
LL Cool J for Sears, Abbey Dawn for Kohl's by Avril Lavigne, and
Rachel Bilson's Edie Rose for DKNY Jeans will soon hit stores.
In hopes of rejuvenating store sales, Sears
tapped hip-hop mogul LL Cool J to launch an apparel line named LL Cool J For Sears. Irv Neger, Sears' senior vice president of apparel seems hopeful stating, "If all goes as planned, the LL Cool J brand would be a boost for the store's 'softer side'."
The higher-priced, casual sportswear collection ranges from $22 to $50 and is set to launch in 600 stores by the holiday season.
