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Fab Flash: Rachel Bilson, Star in Her Own Campaign

FabSugar — Thu, 17 Jul 2008 12:00:22 -0700

Judgement time is around the corner and Rachel Bilson's pulling out all the stops to make her first venture as a celebrity designer a success. The Edie Rose for DKNY Jeans campaign will feature the star in her own designs.

"Our customer has a real emotional connection with Rachel, and she's always on the best-dressed lists, so it seemed like such a win-win for us. Rachel has real personal style and she is very involved in every step. You can really see that in the collection" said president of DKNY Jeans, Kevin Monogue.

To read all about it,

Fab Flash: Rachel Bilson Does DKNY Jeans

FabSugar — Thu, 13 Mar 2008 10:07:03 -0700

Last week it was Avril Lavigne, and this week it's Rachel Bilson joining the celebrity designer foray.

Rachel contacted DKNY Jeans to express an interest in working with them, and that's how her junior sportswear line, Edie Rose for DKNY Jeans, came about. The collection will include 15 pieces when it launches in September, including button-down tops, sweaters, jackets, tees, dresses, and dark wash jeans in a black, white, and yellow color palette.

Rachel seems dedicated to her designs: "This line is my main focus right now," she said. "I can't draw at all, so I won't be doing any sketches, but I am learning to sew. I think it's important to know more about the whole process of making clothes."

She named the line for her grandmother Edie, and Rose, a close family friend, because she didn't want to use her own name: "I want people to see these clothes for what they are, not just another line designed by another celebrity," she said. "I want the line to be taken seriously." From these first looks, will you be taking it seriously?

To see a few more looks from Edie Rose for DKNY Jeans,

Trend Alert: Brocade Babe

FabSugar — Fri, 11 Jan 2008 08:00:22 -0800

Not to be confused with granny's boudoir, the items pictured here are for a brocade babe. What's old is new again, and brocade always feels right in the dead of Winter. With a slight sheen and 60's vibe, slip on your patent booties, opaque black tights and costume jewelry for a glitzy night in brocade. Or, mix with dark denim for an upscale casual look. Either way you win.

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