Rachel Bilson continued her
Edie Rose For DKNY Jeans promotion tour in NYC over the weekend. While in Florida
she went entirely androgynous and in the Big Apple she pulled in a touch of femininity with a colorful silk scarf. I love how she left it untied.
In anticipation of the official in-store and online launch of
Rachel Bilson's Edie Rose for DKNY line, DKNY
launched a mini site showcasing the clothes and how you can mix and match them. As Rachel puts it, "The pieces are really wearable which I think is important because you can mix and match from the line." With a mod palette of black, white, and yellow, the clothes have a prissy downtown vibe.
.larger.jpg "Fab Flash: Rachel Bilson, Star in Her Own Campaign")
Judgement time is around the corner and Rachel Bilson's pulling out all the stops to make her first venture as a
celebrity designer a success. The
Edie Rose for DKNY Jeans campaign will feature the star in her own designs.
"Our customer has a real emotional connection with Rachel, and she's always on the best-dressed lists, so it seemed like such a win-win for us.
As
the Fall season rolls around, celebrity designers (coined by
WWD as delebrities), will be judged. With stores constantly on the hunt for the hottest commodity, it comes as no surprise that Hollywood entertainers like LL Cool J, Avril Lavigne, and Rachel Bilson are eager to get a cut of the action.
LL Cool J for Sears, Abbey Dawn for Kohl's by Avril Lavigne, and
Rachel Bilson's Edie Rose for DKNY Jeans will soon hit stores.
